• General

    Intellectual Content Marketing: The New Face of Lead Conversion

    Is impulse buying dead? The days of “Buy One, Get One,” and “Pay nothing now,” seem to be waning. The bonus “carrying case,” complimentary “set of steak knives,” and the not-so “Free Trial” are clearly not driving people to the phone like they once did. As multimedia offers give more and more away up front margins and multiples are being eroded for what equates to only average, if not below average conversion. Why? Well, for decades we conditioned consumers to be spontaneous, hurried, even impetuous by using phrases like “while supplies last,” “for a limited time” and “today only.” We banked on the notion that the omnipotent forces of the…