• General

    Custom Tamper Proof Labels

    Security Labels are designed to be placed on surfaces to deter thieves or undesirables from trying to remove them or to steal products or objects of any kind from an establishment. Many retail stores have ongoing issues with shoplifting and overall tampering by customers, including individuals who will try to steal and then resell items that are marked ‘not for resale’. Stores and owners have to be more proactive to deal with these rising issues and security labels, also known as tamper-proof labels, were created to answer this need. These security labels are made of special kinds of vinyl and are created with certain properties specific to the needs of…

  • General

    Intellectual Content Marketing: The New Face of Lead Conversion

    Is impulse buying dead? The days of “Buy One, Get One,” and “Pay nothing now,” seem to be waning. The bonus “carrying case,” complimentary “set of steak knives,” and the not-so “Free Trial” are clearly not driving people to the phone like they once did. As multimedia offers give more and more away up front margins and multiples are being eroded for what equates to only average, if not below average conversion. Why? Well, for decades we conditioned consumers to be spontaneous, hurried, even impetuous by using phrases like “while supplies last,” “for a limited time” and “today only.” We banked on the notion that the omnipotent forces of the…